Make Yourself at Home

Panel 1

The little robot proudly shows a visitor his odd little website on a desktop monitor. It has a winding path, a small house, flowers and cookies.

I made a website!

Panel 2

The visitor studies the robot’s website and asks a marketing question.

What about your conversion funnel?

Panel 3

The robot silently peers into a physical kitchen funnel.

Silent panel.

Panel 4

The robot holds the kitchen funnel beside a plate of cookies while the visitor watches.

I was gonna put cookies in there.

Panel 1

A visitor compliments the little robot’s website, shown as a house with a SPACEFAST sign. The robot waters orange flowers in the garden.

Nice website.

Panel 2

The visitor asks the robot how he attracts organic traffic while he holds his flower-decorated watering can.

How do you get organic traffic?

Panel 3

The robot watches bees flying around the orange flowers in his garden.

Silent panel.

Panel 4

The robot points to the bees visiting the garden while the visitor watches.

Mostly bees so far.

Panel 1

A consultant with a notebook tells the little robot that visitors should stay longer.

You need visitors to stay longer.

Panel 2

The robot carries an extra wooden chair into a cozy room with plants, books and flower pictures.

Silent panel.

Panel 3

The robot prepares a kettle of tea on a table with flower mugs and cookies.

Silent panel.

Panel 4

The consultant and another guest sit together with the robot, enjoying tea and cookies. The robot offers more tea.

Another cup?

Panel 1

A curly-haired maker asks the little robot about scale outside a house, while a ladybird approaches a guestbook.

But can it scale?

Panel 2

The robot notices the small ladybird cannot reach the guestbook on its tall stand. The sign reads GUESTBOOK.

Silent panel.

Panel 3

The robot builds a tiny green staircase with orange treads beside the guestbook, using a hammer and tools.

Silent panel.

Panel 4

The robot and maker watch the ladybird climb the new staircase toward the open guestbook and pencil.

There you go.

Panel 1

A visitor gives the little robot a thick orange book labelled BEST PRACTICES while two makers watch.

You’ll find this useful.

Panel 2

The makers work on colorful paper bunting at a shared craft table. The robot notices the table wobbling at one leg.

Silent panel.

Panel 3

The robot puts the thick BEST PRACTICES book under the short table leg.

Silent panel.

Panel 4

The stable table supports the robot and makers as they make orange, yellow and green bunting together. The book remains under the leg.

Very useful.

Panel 1

A curly-haired maker asks the little robot about a product roadmap in a room with books, plants and a SPACEFAST sign.

Do you have a product roadmap?

Panel 2

The robot unfolds a large hand-drawn map while the maker crouches beside him.

Silent panel.

Panel 3

The robot’s map shows an orange dotted route from HERE to A FRIEND’S WEBSITE, passing trees and a pond with a yellow duck.

It goes to a friend’s website.

Panel 4

The robot and maker prepare to explore outside. The same duck pond is visible beyond the open doorway. A bag reads Good Websites Further and a doormat reads EXPLORE TOGETHER.

There’s a nice pond halfway.

Panel 1

A curly-haired consultant tells the little robot that his onboarding needs work outside a house with a SPACEFAST sign.

Your onboarding needs work.

Panel 2

A duck and ducklings wait below a raised doorstep while the robot considers how to help them enter.

Silent panel.

Panel 3

The robot builds an orange boarding ramp with green handrails leading up to the doorstep.

Silent panel.

Panel 4

The duck and ducklings walk up the ramp into the open house as the robot and consultant watch.

Mind the gap.

Panel 1

A consultant tells the little robot to make his website stickier beside a table with a book labelled GUESTBOOK.

You need to make your website stickier.

Panel 2

The robot lifts his hand from the jam-sticky guestbook. Orange jam stretches from the book to his hand; a jam jar and spoon sit nearby.

Silent panel.

Panel 3

A bear eats jam toast while signing the open guestbook with sticky paw prints. The robot watches.

Silent panel.

Panel 4

The bear wipes his paws with a cloth beside the guestbook while the robot reassures the consultant.

We’ve had a word with the bear.

Panel 1

A consultant asks the little robot about a content pipeline while he draws an orange flower at his desk.

Do you have a content pipeline?

Panel 2

An orange tube joins two friends’ websites. A bun-haired friend sends a rolled drawing through the tube from her window while the robot waits at the other end.

Silent panel.

Panel 3

The robot receives a drawing of an orange bird and a yellow sun. Another rolled paper emerges from the orange tube.

Silent panel.

Panel 4

The robot shows the bird drawing to the consultant while his friend waves from the neighboring website.

Sometimes she sends poems.

Panel 1

The little robot finishes a small wooden website with an orange roof and a SPACEFAST sign at his workbench. A consultant admires the flowchart hanging above it.

This is an excellent process.

Panel 2

More people gather beneath the flowchart. Candles and a beautifully bound book are placed on a shelf as the robot lifts his finished website.

Silent panel.

Panel 3

Three people kneel before the flowchart and its shrine while the robot quietly carries his finished website outside.

Silent panel.

Panel 4

Outside, a visitor happily uses the delivered website. The people remain inside with the shrine. The consultant speaks from inside.

We should document how he did that.

Panel 1

Outside a flower-filled website, a consultant tells the little robot to put his best content behind a gate.

Put your best content behind a gate.

Panel 2

The robot builds a bright orange gate across the path to the website.

Silent panel.

Panel 3

Two hedgehogs wait outside the closed gate as the robot makes an opening at ground level.

Silent panel.

Panel 4

The hedgehogs pass through the little opening while the robot explains to the consultant.

They don’t have email addresses.

Panel 1

A consultant asks the robot how he measures engagement in the workshop.

How do you measure engagement?

Panel 2

Standing on a stool, the robot marks a measurement on a tall wooden ruler.

Silent panel.

Panel 3

The robot and visitors extend their communal craft table, bringing another chair to the work.

Silent panel.

Panel 4

A large group makes colorful paper crafts together around the longer table. The robot explains the measurement.

We had to make the table longer.

Panel 1

A curly-haired maker asks the little robot about his knowledge base beside a workbench.

Where’s your knowledge base?

Panel 2

The robot opens a drawer containing tagged broken prototypes: a crooked birdhouse, a pinwheel and a broken-handled cup.

Silent panel.

Panel 3

The robot lifts the crooked birdhouse to show the maker while its tag hangs beside the roof.

Silent panel.

Panel 4

The maker crouches beside the open drawer as the robot holds the birdhouse and reflects on what he learned.

That one taught me loads.

Panel 1

A consultant asks the little robot about return visits while he carries a star label to a shelf.

How do you encourage return visits?

Panel 2

Labeled shelf spaces hold a paper boat, a model house and a green knitting project.

Silent panel.

Panel 3

Two visitors return and collect their unfinished paper boat and knitting from the shelf.

Silent panel.

Panel 4

The visitors resume their projects at the shared table. The robot explains while a model house remains on its shelf for its owner.

They can leave their things here.

Panel 1

A consultant asks the little robot about visitors landing outside his flower-covered website.

Where do visitors land?

Panel 2

The robot notices a weary bird perched on the gutter above the door.

Silent panel.

Panel 3

Standing on a stool, the robot builds a wooden perch with a water dish beside the door.

Silent panel.

Panel 4

The bird rests on the new perch as the robot explains to the consultant.

Some come quite a long way.

Panel 1

A consultant asks the robot, who carries a tray of tea, about bringing friends.

What do people get for bringing a friend?

Panel 2

A curly-haired regular visitor brings a friend through the open door.

Silent panel.

Panel 3

The robot reaches into a cupboard for another flower mug.

Silent panel.

Panel 4

The robot, consultant and two visitors sit together enjoying tea.

Their friend gets tea too.

Panel 1

At an open garden gate, a consultant suggests charging visitors to enter.

You could charge people to come in.

Panel 2

The robot installs a wooden seed exchange box beside the gate.

Silent panel.

Panel 3

Visitors exchange illustrated packets of flower and vegetable seeds.

Silent panel.

Panel 4

Visitors enter the welcoming garden beside the completed exchange box. The box sign reads TAKE A SEED. LEAVE A SEED.

Silent panel.

Panel 1

A consultant asks the robot about customers as he makes a little model house.

How many visitors become customers?

Panel 2

Two visitors arrive together at the workshop with a model house.

Silent panel.

Panel 3

The visitors work together on the little house while the robot watches.

Silent panel.

Panel 4

The two visitors share tea and conversation beside the finished house while the robot answers the consultant.

Two became friends. Does that count?